Study style
Vision
Chapter 1 Introduction
Chapter 2 Communication Models Concepts and theories that are useful for working in marketing communications, concepts, marketing communication process models.
Chapter 3 Marketing Communication and Consumer Behavior
Chapter 4 Marketing Communication Planning
Chapter 5 Sales Promotion Strategies
Chapter 6 Advertising Strategy
Chapter 7 Public Relations Strategies
Chapter 8 Sales Strategies Using Salespeople
Chapter 9 Direct Marketing Strategies
Chapter 10 Digital Marketing Strategies
Chapter 11 Event Marketing Strategies