Course: CFD2103 Media Marketing

Topic outline

General
Topic 1
Week 1 Content Marketing Value Part 1
Topic 2
Week 2 The Marketing Mix Marketing Mix
Topic 3
Week 3 Marketing Tools: Marketing Mix
Topic 4
Week 4 Behavior of Using High-tech Products of Customers
Topic 5
Week 5 Marketing Planning
Topic 6
Week 6 Introduction to Marketing Planning (Group Assignment in Google Meet)
Topic 7
Week 7 The Decision-Making Process (Group Assignment in Google Meet)
Topic 8
Week 8 Adoption and Diffusion Processes
Topic 9
Week 9 Developing an Integrative Marketing Theory: Re-conceptualizing Valuation, Market Theory and Exchange
Topic 10
Week 10 Analyzing Mood and Tone in Music and Video
Topic 11
Week 11 Business Plan
Topic 12
Week 12 Business Template
Topic 13
Final Examination